As the golf industry calls for more diversity, change is still slow.
ClubCorp led the way in terms of best practices. While some multi-course operators shut down operations in the early days of the coronavirus crisis, including many with municipal contracts, ClubCorp jumped in with a series of modified rules to accommodate their members while remaining health conscious, staying in line with state ordinances.
Most clubs struggled with the mechanics of retail commerce during the COVID-19 crisis. Cash was discouraged, as the virus could live up to five days on a $20 bill and be touched by dozens of hands. Credit cards were better, but not if golfers congregated at the counter to use them, violating the rules of social distancing. So what to do?
Resources and programs to prepare golf course owners and operators for dealing with the myriad uncertainties, disruption of business, and potential outcomes of the coronavirus pandemic
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