Whether it’s ChatGPT writing college term papers or movie buffs debating the plot of the latest “Mission Impossible” film, the subject of artificial intelligence, or AI, has hit a fever pitch. Some of that is attributable to the world’s richest man. Elon Musk has made some apocalyptic predictions concerning AI, the kind of machines-taking-over-the-world stuff that has been fodder for Sci-Fi novels since the 1800s.
Rarely can anything be called a universal hit. That is especially true of something in golf with a six-figure price tag and the potential to close down a revenue source for weeks or months during construction. As dry-mouth moments go, nothing causes more sleepless nights than betting the business on a capital improvement project.
You don’t know what to expect until you step on the property. Then it hits you like a blinding light from the sky. Spend 10 minutes at The Hay, the par-3 facility just up the hill from the Inn at Pebble Beach, and you realize you are witnessing the future of the game.
It’s the first edition of the NEWEST member to the Golf Business LIVE family: Golf Business LIVE - Tech Talks, hosted by Golf Business columnist and longtime NGCOA contributor Harvey Silverman. The emergence of technology across all corners of the golf industry is unmistakable. Each episode, Harvey Silverman will welcome experts and leaders to explore how this tech is advancing, streamlining, and propelling golf businesses from coast to coast.
Members of the National Golf Course Owners Association receive free access to the Golf Business archive and other exclusive material. To login, please enter your NGCOA username and password below.
Forget your password?
Non-members: to learn more about joining the NGCOA, visit www.ngcoa.org/membership/join or contact us directly.
Brought to you by YamahaVisit the Owner’s Manual library within the GB Archive for practical, small business insights and know-how for your golf operation.