‘Be on a never-ending quest to hear from your golfers’
The purpose of data in golf is not to store a wealth of information. It’s to make life easier and more efficient; to build a stable customer base rooted in service and understanding; to drive revenues through relationships and manage expenses in a way that keeps the business healthy and everyone involved happy.
In a 2012 book titled, “The Human Face of Big Data,” science writer Michael Coren is quoted as saying, “Every century, a new technology – steam power, electricity, atomic energy, or microprocessors – has swept away the old world with the vision for a new one
Jay Karen and Don Rea, PGA reacted to Harvey Silverman's latest article on benchmarking. With apathy from facilities being a major industry hurdle, what do YOU think is the solution to spark participation?
Members of the National Golf Course Owners Association receive free access to the Golf Business archive and other exclusive material. To login, please enter your NGCOA username and password below.
Forget your password?
Non-members: to learn more about joining the NGCOA, visit www.ngcoa.org/membership/join or contact us directly.
Brought to you by YamahaVisit the Owner’s Manual library within the GB Archive for practical, small business insights and know-how for your golf operation.