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  • CBD Report - Guilt by association?

     Like many movies these days, sequels are all the rave. And one of the latest storylines sweeping the nation can be called CBD Madness. Of course, this is a reference to the not-so-classic movie from 1936, Reefer Madness.Read More

  • Robo picker automates practice ranges

     Autonomous mowers and self-operating caddy machines are already found on golf fairways and greens. Now, the golf robots are coming to a range near you. At least that’s the golf goals of Echo Robotics.Read More

  • CBD business playing the name game

     The Great White Shark is the latest golf celebrity to take a bite out of the booming CBD business. The Shark, of course, is Hall of Fame golfer Greg Norman.Read More

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  • Beware of Barter - The Ins and Outs of Trading Your Tee Times
  • Beware of Barter - The Ins and Outs of Trading Your Tee Times

     National Golf Course Owners Association (NGCOA) has pulled back the curtain to reveal data, reviews, and narratives every golf course owner or operator should know about bartering tee times away for golf management software (GMS) technology, and tee time distribution services. Read More

March 2020

From the CEO

Getting Right (Size) with It
 It’s no surprise the recent report by the USGA and R&A on distance is getting a lot of attention. Golf has never been short on passion or opinion. Most are focusing on the question of ball flight distance by the most elite players, and how it may (or may not) be changing the pro game in a negative way. Also addressed are questions about the distance recreational players hit the ball, and excessive golf course length across the globe.Read More

Cover Stories and Features

Practicing Visionary
 Dr. Bennett York Saw Golf On His Land Even Though He Doesn’t PlayRead More

Beware of Barter
New Research Report Shines Spotlight on Negative Fallout from Bartered Tee TimesRead More

CBD Report - Guilt by association?
 Like many movies these days, sequels are all the rave. And one of the latest storylines sweeping the nation can be called CBD Madness. Of course, this is a reference to the not-so-classic movie from 1936, Reefer Madness.Read More

Room with a View
When top private golf and country clubs add new amenities for members these days, the scale and cost of these projects are usually large in size and luxurious and pricey by nature.Read More

Case Studies

New Logo Infuses Cool Into 100-Year-Old Muni
 Understatement goes a long way, especially in a traditional game like golf where taste is often measured in degrees of restraint. Steve Leary, the mayor of Winter Park, Florida, a beautiful hamlet that is a healthy jog northeast of downtown Orlando, understood that better than most. A former marketing executive and commercial real estate entrepreneur, Leary had long appreciated high-end understatement.Read More

Dormie Network Offers Low-Carb Option On All Its Courses
 Keto, the low-carb, high-protein, high-fat diet that has made the rounds several times in the last couple of decades, is on the rise again, especially among men. Bolstered by new medical research that shows the old food pyramid was wrong, and in many ways contributed to obesity, more people than ever are discovering that cutting out bread and sugar while replacing potatoes with a slice of avocado leads to lower weight, better health and more energy.Read More

FDA rulings raise questions on CBD promotions
 Marketing mania surrounding the hemp plant’s high-profile curative compound, cannabidiol or CBD, is starting to catch the attention of the feds – the Food and Drug Administration and U.S. Department of Agriculture to be specific.Read More

Robo picker automates practice ranges
 Autonomous mowers and self-operating caddy machines are already found on golf fairways and greens. Now, the golf robots are coming to a range near you. At least that’s the golf goals of Echo Robotics.Read More

CBD business playing the name game
 The Great White Shark is the latest golf celebrity to take a bite out of the booming CBD business. The Shark, of course, is Hall of Fame golfer Greg Norman.Read More

The Technical Advantage
 Today more than ever, golf’s greatest allure may be escaping to the great outdoors, far from the demands of business and corporate life. Golf resorts are going all out to meet and exceed the desires and expectations of their guests.Read More

When Are Service Charges Tips?
Those of us in the service industry have always assumed there was a clear delineation between service charges and tips. These assumptions are being tested not only by the federal Internal Revenue Service (IRS) regulations but also within state legislatures and numerous state and federal courts.Read More

Be Ready When You’re Called
 As an athlete and avid sports fan, I’ve heard coaches, commentators, teammates and fans use all sorts of idioms that speak to being prepared. Answering the bell. Staying ready so you don’t have to get ready. Being ready when your number is called.Read More

Industry News and Trends

A Look Back: 2000
 Judy Hutt tells the story of two regulars sitting in their favorite seats in the clubhouse after league play sipping beers. “You know Judy,” one of the men offers, “you ought to make these our designated chairs as much as we sit in them.”Read More

Eye Rolling
 I can handle when they talk back to me,” the HR director said, “but when they roll their eyes, it just gets under my skin.Read More

NGCOA News

Parsons Builds Value Through Xperience At Scottsdale National
 Knowing what you want and having the means to afford it doesn’t always mean the path is easy. When Bob Parsons, who made billions founding the internet domain hub GoDaddy, wanted the best golf equipment in the world, he found himself spending six figures a year on drivers, irons and wedges.Read More

Eastwood’s Tehama Hosts Controversial Sheriffs’ Outing
 This one falls into the “no good deed goes unpunished” category. Almost everyone in the world knows Clint Eastwood. He has been an entertainment icon for more than 60 years. And at age 89, Eastwood shows no signs of slowing down. His biopic “Richard Jewell” was recognized as one of the top-10 films of 2019 with several of the cast being nominated for Academy Awards. But Eastwood is also a good citizen, having served as mayor of Carmel, California, and continuing to support local and national causes. Read More

Sheep Ranch to Debut at Bandon Dunes resort
 Excitement is growing for what may be the most highly anticipated golf course opening for 2020. The tee sheet is full for opening day, June 1, at Sheep Ranch, an 18-hole coastal layout at Bandon Dunes Golf Resort, near Bandon, Oregon. Sheep Ranch will be the fifth course at this rural destination golf resort, perched 100 feet above the Pacific Ocean.Read More

Reynolds Lake Oconee Adds Off-Course Driving
 A golf-resort vacation once meant bonhomie, multiple rounds with friends or family on pleasant, perhaps resplendent, layouts and delectable dining.Read More

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Featured Resource

Bright Ideas Archive

Brought to you by ValleyCrest Golf MaintenanceBright Ideas Icon 
Access some of the most creative ideas golf course owners and operators have to offer within the Bright Ideas area of the GB Archive.Read More

March 2020 Issue
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