From the CEO
The new normal on the horizon
When I look back on 24 years in association management, I can clearly see two seminal moments which now appear to have been like genetic mutations in the American economy and culture.
Cover Stories and Features
A Sense of Urgency
Communications Key to Kemper Crisis Management
A Time for Action
As the golf industry calls for more diversity, change is still slow.
Women’s Golf Day Celebrates 5 Years
You could see the cold chill bumps on Elisa Gaudet’s forearm. She was watching the Golf Channel’s airing of the 2017 Solheim Cup
Case Studies
ClubCorp Leads The Way With Best Practices
ClubCorp led the way in terms of best practices. While some multi-course operators shut down operations in the early days of the coronavirus crisis, including many with municipal contracts, ClubCorp jumped in with a series of modified rules to accommodate their members while remaining health conscious, staying in line with state ordinances.
Blue Ridge Redesign
Highland Falls transforming for home-base feel
A Change Will Do You Good
If there is one thing about business that doesn’t change, it’s that business will always change! Be it through the advent of new technology, loss of a key employee, new laws that govern the way your industry does business, or even a takeover by another company
Recognizing Legacy Leaders of NGCOA
Like most stories, the story of the NGCOA has many roots. Established in 1975 as the National Association of Public Golf Courses
Vision Takes Hold at Eagle Ridge Resort & Spa
There’s something happening here. Extensive renovation, expansion and upgrading at Eagle Ridge Resort & Spa, in Galena, Illinois, have led to a sense of excitement for this year and far into the future.
Surrogate Shopping Promotes Social Distancing
Most clubs struggled with the mechanics of retail commerce during the COVID-19 crisis. Cash was discouraged, as the virus could live up to five days on a $20 bill and be touched by dozens of hands. Credit cards were better, but not if golfers congregated at the counter to use them, violating the rules of social distancing. So what to do?
Staying vigilant against Sin List
As I write this month’s advocacy message at the end of March, I find it difficult not to discuss how the coronavirus has overtaken our thought process
Up Close and Personal
Regent Golf Management Navigates Disparate Agency Directives
By week three, it was hard to know where to turn and whom to trust. From the beginning of the COVID-19 crisis, golf managers were reading and digesting all the information they could
Industry News and Trends
Geneva National Resort & Club Expands Lodging
Geneva National Resort & Club, a family-owned golf resort in Lake Geneva, Wisconsin, is a commuter destination an hour-and-a-half northwest of Chicago
USGA tracker shows new promise for cost savings
In the 100-year history of the United States Golf Association’s Green Section, the research arm of the USGA has been a national leader in course-related science and data. Now, the USGA is looking to monetize some of its valuable data while maintaining its overarching mission to “fuel a healthy and sustainable game for the future
What's Cooking? Pinehurst Does Its Best For Laid Off Service Staff
Like most Americans, the service staff at the Pinehurst Resort was caught completely off guard by the near total shutdown of the U.S