Current Issue

  • Marketing Mastery

     In our world of information overload, less is often more. This old adage still applies in the world of communications—think website or marketing copy that’s best short and sweet. Yet context and preparation is needed when human interaction is involved. The more time and energy you invest upfront, the more time, money and headaches you’ll save down the line.Read More

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Online Exclusives

  • Talking With Sanford
  • Talking With Sanford

    U.S. Rep. Mark Sanford, the former governor of South Carolina and current representative of the First District of South Carolina, recently visited the NGCOA to chat with CEO Jay Karen about a host of topics, including the H-2B program and restoring the returning worker exemption, the industry’s support of rescinding the U.S. Labor Department’s overtime rule, tax reform and disaster relief fairness.Read More

December 2017

Cover Stories and Features

Identifying Your Golfer
 On the surface, marketing for a golf course seems simple enough. Post a few pretty pictures of the course on a website, include the rate and how to reserve a tee time. What’s so tough about that, right?Read More

Marketing Mastery
 In our world of information overload, less is often more. This old adage still applies in the world of communications—think website or marketing copy that’s best short and sweet. Yet context and preparation is needed when human interaction is involved. The more time and energy you invest upfront, the more time, money and headaches you’ll save down the line.Read More

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Steele Benefits

Featured Resource

Bright Ideas Archive

Brought to you by ValleyCrest Golf MaintenanceBright Ideas Icon 
Access some of the most creative ideas golf course owners and operators have to offer within the Bright Ideas area of the GB Archive.Read More

November 2017 Issue
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  • DIGITAL FLIPBOOK


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