March 2023
Cover Stories and Features
The Top Five Marketing Strategies With the Best ROI
When you reach down to open up your golf-course-management toolbox for some marketing utensils, all the options can be a bit overwhelming. Which ones work best? Which ones are worth the effort? Which ones stand the best chance of bringing in new players and keeping the regulars coming back?
The Advocacy Machine Behind the Diversity Mission
In a bygone era, the weekly Saturday Evening Post was read by six million Americans — the same number who nowadays watch the “CBS Evening News
Should Merchant Processors Control Your Golf Management Software?
Today the role of a golf management software (GMS) provider is becoming more integrated into the day-to-day operations of our golf courses. Not so many years ago, an owner or operator would purchase their point-of-sale (POS) system from one company and website design and management from another. Another company provided merchant processor (MP) services. Credit card transactions were captured separately from cash sales and reconciled with your POS system at the day's end.
Every Golf Course has a Great Story to Tell
A few months ago, NGCOA’s CEO Jay Karen said the industry needs to stay alert and connected to all levels of government, so that when the day of adverse legislation comes, the industry has the data, narrative and relationships to properly defend golf.
Case Studies
Why Pace of Play Will Never be Solved
Nudges Aren’t Going to Help. Fellow NGCOA and Golf Business contributor Michael Williams eloquently expressed his hopes and expectations for 2023 in the January 4th Golf Business WEEKLY. He implored the New Year for “a little nudge toward encouraging creative and effective solutions to the pace of play issue…”
Like a Breeze
The “What” and “Why” Behind Nichole Inkel’s Journey to Ownership at Windy Hill
Entering The Modern Era
Storied New York Clubs are Opening Their Doors to Everyone