September 2018
From the CEO
There’s a Much Better Story to be Told Here
The Charleston Post & Courier recently ran an article about issues in the golf industry, and the role NGCOA plays in telling the story of golf, especially to our friends in Washington. Shortly after the article appeared online, someone Tweeted a reply that golf should do a better job telling our story. I couldn’t disagree. But then again, who is “golf” in this context?
Cover Stories and Features
Grip on Virtual Reality
Simulators generating real-life revenues
For the Love of the Game
GOLFZON’s founder turned his desire to learn into next-generation enterprise
Ready, Tech, Go
In today’s “I want it now” environment, only the tech savvy will survive
Hidden Identity
New data privacy laws mean change in business practices
Case Studies
Egull’s Tweaking The Tee-Sheet
In 1995, Pascal Stolz was at the forefront of a technological golf equipment revolution when the former TaylorMade worldwide vice president of marketing helped introduce the Burner Bubble to mainstream golfers. Nearly 25 years later, Stolz hopes another technological twist on the game will drive equally as much change in green fees and tee sheets.
Building a League of Your Own
About 10 years ago, when I was new to the golf industry, I asked a club pro at a public course why they didn’t encourage more golf leagues as a way to fill the tee sheet and benefit from more food and beverage (F&B) sales. I still remember his grimace and his response — “Do you have any idea what a hassle it is to manage a golf league” — followed by a litany of challenges.
The Growth Factor
Eagle Nest is growing in size, scope and technical capabilities
Finding the Sweet Spot
Email newsletters and social media channels need the right content delivered at the right times.
Industry News and Trends
Final Thoughts with Rick Farrant
What technology do you think has most influenced the way golf courses do business?