From the CEO
The Treadmill is Shifting – What Deserves Most Focus?
Up until COVID struck, while the industry was in what I call our “industry recession,” in my roadshow presentations, I used to show an image of a runner on a treadmill set at a steep incline. The metaphor was that running a golf course is like running uphill, and our job at NGCOA was to get you fit to handle the incline. Because NGCOA cannot control the economy or the environment (the incline level), the best we could do was to prepare you to handle it.
Cover Stories and Features
Landscape of Liability
How Poor Golf Shots Could Find Clubs in a Financial Puzzle
A Divide-and-Conquer Approach to ‘Grow the Game’
Web-search “grow the game” and you’ll find a dozen sports that use it to promote participation and—fingers crossed—increase business revenues.
Minding Millennials: Younger Players Are Loving Golf
Just two days after getting this assignment to write on millennials’ love of golf, I got this text from my son, Connor, who is 25:
Tom Brooks Takes the Helm
The Nevada Native Becomes NGCOA’s Newest President
Operation 36 Shooting for 1 Million Golfers
Matt Reagan is a man on a mission – a mission for a million. His goal: to introduce golf to one million people in the next five years.
Case Studies
Internship Programs Provide Partial Solution To Labor Problem
Summer help is one thing. Internships with bright, motivated college students who might want to pursue a career in the golf industry are something else entirely. In an era when good help is harder to find than ever, establishing an internship program to attract and train good young people could be a boon to your club.
Little Girls, Big Dreams, Giant Growth
LPGA*USGA Girls Golf Offers Quickest Way To Grow The Game
The Risk-Free, Full-Value Raincheck
With Climate Change Should Come A Policy Change
Industry News and Trends
U.S. Kids Golf Provides Soup-To-Nuts Profit Centers While Growing The Game
If you consider almost every aspect of the golf business – retail, agronomy, architecture and design, tournament operations, instruction, new players and more rounds