Current Issue

  • All The Dashboards, All Wired Together?

    During his time heading up business intelligence at Caesars Entertainment, Harvard-trained Ruben Sigala made a telling comment about emerging data technology. “I hear about individual wins in certain applications,” Sigala lamented, “but having a cohesive ecosystem in which data is fully integrated—we’re struggling with that.”Read More

  • Landscapes Golf is Devilish about Data-Driven Devils Tower

    With more than 40 years of experience and 1,800-plus projects to his company’s credit, golf business icon and Landscapes Unlimited founder Bill Kubly is recognized for building one of the world’s biggest and best course construction firms.Read More

  • Golf Facilities for Sale….Going, Going, Gone!

    Back in February, real estate broker Hilda Allen and her namesake team helped sell a pair of 18-hole courses in Lake Wales, Fla., in conjunction with Bullseye Auction & Appraisal.Read More

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Online Exclusives

  • Battle for Benchmarking. What Factors are in Play?
  • Battle for Benchmarking. What Factors are in Play?

    Jay Karen and Don Rea, PGA reacted to Harvey Silverman's latest article on benchmarking. With apathy from facilities being a major industry hurdle, what do YOU think is the solution to spark participation?Read More

December 2021

From the CEO

Scylla and Charybdis Are Still Alive - Stay Alert, Course Owners
For an industry with a reputation for resisting change, it’s hard not to get whiplash trying to keep up with everything that is actually changing. Or, at least on the precipice of great changeRead More

Cover Stories and Features

Data Is Only As Good As Its Use
Troon Golf Mines Customer Info For GoldRead More

All The Dashboards, All Wired Together?
During his time heading up business intelligence at Caesars Entertainment, Harvard-trained Ruben Sigala made a telling comment about emerging data technology. “I hear about individual wins in certain applications,” Sigala lamented, “but having a cohesive ecosystem in which data is fully integrated—we’re struggling with that.”Read More

The African American Golf Expo and Forum
“We play, we pay, we count”Read More

Research and Data Wisdom
‘Be on a never-ending quest to hear from your golfers’Read More

Case Studies

Landscapes Golf is Devilish about Data-Driven Devils Tower
With more than 40 years of experience and 1,800-plus projects to his company’s credit, golf business icon and Landscapes Unlimited founder Bill Kubly is recognized for building one of the world’s biggest and best course construction firms.Read More

Metolius Golf Makes ‘Big Data’ Marketing Moves
In a 2012 book titled, “The Human Face of Big Data,” science writer Michael Coren is quoted as saying, “Every century, a new technology – steam power, electricity, atomic energy, or microprocessors – has swept away the old world with the vision for a new oneRead More

Entrepreneur Stanley Campbell Brings Data Expertise To Martin Downs Country Club
The purpose of data in golf is not to store a wealth of information. It’s to make life easier and more efficient; to build a stable customer base rooted in service and understanding; to drive revenues through relationships and manage expenses in a way that keeps the business healthy and everyone involved happy.Read More

Golf Facilities for Sale….Going, Going, Gone!
Back in February, real estate broker Hilda Allen and her namesake team helped sell a pair of 18-hole courses in Lake Wales, Fla., in conjunction with Bullseye Auction & Appraisal.Read More

Why Information May Be Your Best Tool for Success
The question was simple: Would knowing how many golfers hit practice balls at the range before their round boost course profits?Read More

World's Largest Pro-Am Presents Food And Beverage Challenges
How do you feed the world’s largest pro-am? Read More

Technological Disruption at Core of McConnell Golf Growth
John McConnell knows a thing or two about the value of integrating innovative technology solutions as well as anybody in the golf business.Read More

Troubled Waters Continue to Flow
The Clean Water Act became law in 1948. In 1972 an amendment to the Clean Water Act established federal jurisdiction over “navigable waters,” defined as the “waters of the United States,” commonly referred to as the WOTUS Rule.Read More

Up Close and Personal

Mystic Creek Logo A Flattering Imitation
It’s the south end of nowhere and they know it. To call Mystic Creek Golf Club in El Dorado, Arkansas, a hidden gem undersells both words.Read More

Industry News and Trends

Oasis Golf Club
Partnerships are the Key to SuccessRead More

The Resort at Longboat Key Club
Planning Strategically and Measuring ResultsRead More

Yamaha

Troon

Featured Resource

Bright Ideas Archive

Brought to you by ValleyCrest Golf MaintenanceBright Ideas Icon 
Access some of the most creative ideas golf course owners and operators have to offer within the Bright Ideas area of the GB Archive.Read More

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November 2021 Issue
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