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  • A New, “Moneyball” Approach to Instruction and Coaching

    It’s a 2024 priority at Cyprian Keyes Golf Club to run a cost/benefit analysis on their Toptracer Range installation. Long owned and managed by David Frem, the upscale semi-private facility in central Massachusetts is looking to up its customer-relations game, with instruction as a catalyst. This requires intel on the connection between game-improvement and levels of golfer engagement that can generate greater loyalty and higher spend-per-visit or spend-per-season.Read More

  • Volume Up

    Your 2024 Golf Industry PlaylistRead More

  • Millennial Management

    MEET THE NEXT GENERATION GOLF COURSE OWNERRead More

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Online Exclusives

  • GBL Tech Talks With Parker Cohn and Host Harvey Silverman
  • GBL Tech Talks With Parker Cohn and Host Harvey Silverman

    It’s the first edition of the NEWEST member to the Golf Business LIVE family: Golf Business LIVE - Tech Talks, hosted by Golf Business columnist and longtime NGCOA contributor Harvey Silverman. The emergence of technology across all corners of the golf industry is unmistakable. Each episode, Harvey Silverman will welcome experts and leaders to explore how this tech is advancing, streamlining, and propelling golf businesses from coast to coast.Read More

February 2024

From the CEO

Happy New Year, readers of Golf Business!
It’s my favorite time of year, because I love New Year’s Day and the feeling of optimism that comes with opportunity. And what says “opportunity” like a fresh year in your windshield? I’m not sure how many of you pay attention to social media, but there seems to be a movement afoot to delegitimize the concept of the New Year resolution. The movement followers seem to think that people set themselves up for failure by setting goals, so it must be the goals to blame. Who likes the feeling of falling short of your stated goals? I get it, but man, this ship wasn’t built to stay in the harbor!Read More

Cover Stories and Features

Los Cabos Resort Sets Standard For Sustainability
QUIVIRA LOS CABOS IS RAISING THE ECOLOGY BAR BY DOING THE WORKRead More

A New, “Moneyball” Approach to Instruction and Coaching
It’s a 2024 priority at Cyprian Keyes Golf Club to run a cost/benefit analysis on their Toptracer Range installation. Long owned and managed by David Frem, the upscale semi-private facility in central Massachusetts is looking to up its customer-relations game, with instruction as a catalyst. This requires intel on the connection between game-improvement and levels of golfer engagement that can generate greater loyalty and higher spend-per-visit or spend-per-season.Read More

Old Toccoa Farm
Revitalized Heartbeat of Bustling Small-Town GeorgiaRead More

Colleton River Club
COUNTRY CLUB OF SPARTANBURG FUTURE – MORE THAN GOLFRead More

Case Studies

Does GMS Market Share Matter?
Things to Know if You are Shopping for a New Golf Management SystemRead More

Volume Up
Your 2024 Golf Industry PlaylistRead More

Millennial Management
MEET THE NEXT GENERATION GOLF COURSE OWNERRead More

Going Green
STRATEGIES FOR ECO-FRIENDLY ADJUSTMENTS AT YOUR COURSERead More

Demand and Development
A Glance at the Golf Course Market Landscape for 2024Read More

Up Close and Personal

Northampton Country Club
Recognized as Jemsek National Course of the YearRead More

Industry News and Trends

Joint-Employer Rule Update – Here’s What You Need to Know
Are your employees your responsibility, or are they shared? Who is liable for employee-related actions? If you are a multi-course owner or a client of a multi-course owner, the answer may be: both of you!Read More

NGCOA News

Viewpoint Membership
Laying the GroundworkRead More

Yamaha

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Featured Resource

Bright Ideas Archive

Brought to you by ValleyCrest Golf MaintenanceBright Ideas Icon 
Access some of the most creative ideas golf course owners and operators have to offer within the Bright Ideas area of the GB Archive.Read More

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