From the CEO
Cigar Boxes and Paper Tee Sheets
What Tools Do You Use In The 21st Century?
Cover Stories and Features
Q&A about Marketing with Michelle Wittig of Juday Creek Golf Course
You could call her Michelle the marketer. It’s clear that marketing comes naturally to Michelle Wittig, general manager at Juday Creek Golf Course in Granger, Indiana
Either Or...
Whitney Crouse Of Bobby Jones Links On The Polarizing Effects Of Inflation
Where Cap-ex Meets New Concepts
In movies like “The Martian” and “Apollo 13,” spaceships running low on power opt to “slingshot” around a planet or moon to gain speed while conserving fuel
The MLB All-Star Game Abandons Georgia
Billy Shaw was one of the kids I used to play pickup baseball with as a kid. Sometimes we only had a few kids, so we played a game where the batter had to choose his field to hit – either to the left or right of second base. Hit to the wrong side was an out. Regardless of the field Billy chose, he'd inevitably hit to the wrong side. He'd whine and cry about the rule and want it changed. So Billy recruited a bunch of bigger guys by lying about how our rules screwed him and ran us off the field so he could get his way.
Case Studies
Finding Savings In The Fixed Costs Maze
Golf operators cannot be experts in everything. Despite the 10-ball juggling act that most go through on a daily basis, managing hundreds of acres of finely manicured agricultural land, forests, streams, ponds and lakes, as well as a fleet of moving vehicles, a retail store, and the thousands of nuances associated with running a restaurant, golf operators also have to pay bills they have neither the time nor the expertise to research
Increased Demand And Disruption In Supply A Bitter Soup For Operators
The law of supply and demand remains inviolate. It’s like the law of gravity
Boyne Highlands Resort
Welcoming Change, Present and Future
Colleton River Continues to Refine and Redefine Private Lowcountry Luxury
When visionary developer Charles Fraser created Sea Pines on Hilton Head Island in 1962, the course put South Carolina on the golf map and the sustainable residential resort-style development became the model for eco-friendly master-planned golf communities for decades to come
Renovation Costs Remain Questionable For 2022
Rising costs are alarming everyone in the industry. With labor, materials and energy shooting upward at staggering rates, a lot of operators who are in the middle of renovation or redesign projects are panicked that price overruns might ruin their budgets.
Seeing the Golf Course at a Whole New Level
The use of unmanned aerial vehicles, or drones as they are now commonly called, is a soaring business. From golf facilities to other real estate professionals and owners, drones are helping take marketing to whole new heights with all the striking images drones now deliver
Local Knowledge Leads To Added Sales
Every golf merchandiser has been struck by the unpredictability of weather. Three days of rain over a holiday weekend and green-grass shops see sales plummet
President's 2022 Budget Proposal Impacts Golf
This summer, President Biden presented his 2022 budget proposal, outlining his tax and spending proposals and their effects on the federal budget over the next decade.
Up Close and Personal
Tips From The V.P. Of The National Course Of The Year, Stoatin Brae
Looking back, it didn’t seem likely that a new course in Augusta, Michigan called Stoatin Brae would end up being crowned national course of the year.
Industry News and Trends
Bar Check-In Leads To Increase Beverage Sales
There’s one great way to get people buying more pre-round beverages: Make them check in for golf at the bar.
Peninsula Golf & Racquet Club Growing Fiscally Sustainable
Bob Barrett’s illustrious career began in 1973 as an assistant PGA Professional at hometown Augusta National, and spans multi-course ownership and vice chairman status with Troon after selling his Honours Golf management firm to the same private equity group that took over Troon in 2014. The Alabama business icon mastered creative golf course financing as well as anybody
Sugarloaf Mountain Resort Creating a Year-Round Destination
Sugarloaf Golf Club, a course designed by Robert Trent Jones Jr. which opened in 1985, hosts golfers throughout the season at Sugarloaf Mountain Resort, in Carrabassett Valley, Maine