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May 2018

What’s in Store Moving Forward?

whatsinstore.jpgBy Boots Gifford, Editor-in-Chief

The announcement of a new editor-in-chief for Golf Business is certain to have raised questions about the vision for the publication moving forward.

Here’s a little bit about me: I was the print editor of the Denver Business Journal, one of 40 American City Business Journals publications across the country. I oversaw the weekly newspaper production, coordinated special publications and helped organize special events. Before my 16 years with ACBJ, I served as managing editor at two community newspapers  in Colorado and Montana. I started my journalism career as a sports editor and photographer, covering prep and NAIA collegiate sports for seven years.

Looking ahead, Golf Business will re-examine its editorial calendar and content offerings to coincide with our commitment to the core focuses of hospitality, workplace leadership, technology and marketing. In coming months, new columns will be developed addressing advocacy issues, golf course owners’ philanthropic efforts, golf news briefs and new faces in the industry. In addition, the magazine will connect with topics presented on the website, in podcasts and webinars, as well as the wealth of knowledge shared at NGCOA events.

I encourage readers to share their success stories with Golf Business. Tell us about recent programs you’ve instituted that have grown revenue and player participation. Share the results of a philanthropic partnership you supported. Tell us about the new faces added to your management teams. Describe what advocacy issues are most important to you or speak out about your point of view. Email me directly at bgifford@ngcoa.org.

The support I’ve received from the golf community has been exceptional. I hope you will continue to share your stories, suggestions and opinions as we venture forward.

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