Current Issue

AI Can Be A-OK for Course Management
Two letters are changing the way the world works: AI – artificial intelligence. You can think of it as the simulation of human intelligence by machines or software. And AI isn’t just for big business or the ivory towers of academia. Today, AI is making its way into golf course management –– saving lots of time and money by improving operational efficiency, enhancing customer experiences and optimizing maintenance and resource allocation.

Online Exclusives

GBL Tech Talks With Parker Cohn and Host Harvey Silverman
It’s the first edition of the NEWEST member to the Golf Business LIVE family: Golf Business LIVE - Tech Talks, hosted by Golf Business columnist and longtime NGCOA contributor Harvey Silverman. The emergence of technology across all corners of the golf industry is unmistakable. Each episode, Harvey Silverman will welcome experts and leaders to explore how this tech is advancing, streamlining, and propelling golf businesses from coast to coast.

January 2013

Profile: Darrell Crall

Since June 2011, Darrell Crall has been leading the effort to galvanize the industry behind Golf 2.0, the strategic initiative whose ultimate goal is to have 40 million golfers generating $40 billion in annual revenues by 2020. Golf Business recently caught up with Crall, who was named chief operating officer of the PGA in November, to learn more about his plans for the program moving forward.

Featured Resource

Owner's Manual

^{Brought to you by Yamaha}Visit the Owner’s Manual library within the GB Archive for practical, small business insights and know-how for your golf operation.