July 2022
Cover Stories and Features
Minding Millennials: Younger Players Are Loving Golf
Just two days after getting this assignment to write on millennials’ love of golf, I got this text from my son, Connor, who is 25:
Landscape of Liability
How Poor Golf Shots Could Find Clubs in a Financial Puzzle
Tom Brooks Takes the Helm
The Nevada Native Becomes NGCOA’s Newest President
Operation 36 Shooting for 1 Million Golfers
Matt Reagan is a man on a mission – a mission for a million. His goal: to introduce golf to one million people in the next five years.
Case Studies
A Divide-and-Conquer Approach to ‘Grow the Game’
Web-search “grow the game” and you’ll find a dozen sports that use it to promote participation and—fingers crossed—increase business revenues.
Internship Programs Provide Partial Solution To Labor Problem
Summer help is one thing. Internships with bright, motivated college students who might want to pursue a career in the golf industry are something else entirely. In an era when good help is harder to find than ever, establishing an internship program to attract and train good young people could be a boon to your club.
The Risk-Free, Full-Value Raincheck
With Climate Change Should Come A Policy Change
Little Girls, Big Dreams, Giant Growth
LPGA*USGA Girls Golf Offers Quickest Way To Grow The Game
Industry News and Trends
U.S. Kids Golf Provides Soup-To-Nuts Profit Centers While Growing The Game
If you consider almost every aspect of the golf business – retail, agronomy, architecture and design, tournament operations, instruction, new players and more rounds