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July 2019

STOP: Use Our Cease & Desist Templates

By Jared Williams
Managing Director 
GOLF USA TEE TIME COALITION

You may be reading that header wondering what exactly I am referencing. But if you listened to the June 7 Golf Business Podcast you may have an idea of what I mean when I say “cease & desist templates.” 

As explained in that podcast episode (which I encourage you to check out – https://accelerate.ngcoa.org/education/podcasts), the Coalition is helping golf courses draft responses to vendors/competitors that have compromised their course brand.

These responses typically come in the form of cease & desist letters. A cease & desist letter is a document sent to an individual or business to stop purportedly illegal activity (“cease”) and not to restart it (“desist”). And the good news for golf courses is that you don’t have to have a registered trademark or a direct relationship with a vendor to enforce your rights via the cease & desist.

After identifying the most common types of infringements or issues that a golf course might fall victim to, we worked with a nationally recognized law firm to develop cease & desist templates for golf courses to use at no cost. That’s right a completely free service to golf courses. The entire process to have a cease & desist template drafted on behalf of your course requires a couple minutes of your time. All you need is the contact information of the infringing party. The process is about as simple as signing up for an email subscription.

The only things you need to do to are visit http://www.teetimecoalition.org/ceaseanddesist and select the appropriate infringement: trademark infringement, domain name infringement, keyword/sponsor ad infringement or multiple infringements.

You may recall back in 2017, we released a series of whitepapers that identified the differences between these types of infringements. These examples are also listed on the website at teetimecoalition.org/resources. These three important whitepapers on protecting your brand were developed by the same law firm that drafted the cease & desist templates. These whitepapers provide a better understanding of the benefits of owning a federal trademark registration, what keyword advertising is, and the many ways golf course names are being used as keywords.

The whitepapers serve as a primer to help you identify which template you should fill out. But as always, the Tee Time Coalition is here to help and is happy to listen to your concerns and suggest the appropriate template based on your specific situation. Additionally, you can use 1-2-1 Marketing’s free course report to diagnose whether or not your course brand is being compromised in any way – another free service that could be helpful in submitting the correct information for the template.

This is a full-service solution offered to golf courses, at no cost. Please take a moment to listen to the podcast, visit the website and review the template. After filling out the form, a completed cease & desist with all relevant information will be emailed to you directly, which you can then send to the infringing party.

If you have any questions on this, please do not hesitate to contact me, jwilliams@teetimecoalition.org.

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