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April 2019

Final Thoughts with Randy Solis

Randy Solis
Golf/Recreation Supervisor
Parks, Recreation & Community
Services Department
RIVERSIDE, CALIFORNIA

How does operating a golf course for a city government differ from other golf operations?
Operating a golf course for a city government allows a certain level of flexibility as it relates to programs/activities offered compared to those offered at other golf operations. For example, at Fairmount Golf Course we are testing the market with non-traditional programs and events for the community. This includes youth activities/camps, movies on the range, adult clinics, lunch and learn sessions, FootGolf and basic instruction. This has been a great tool for attracting individuals and families that have never visited a golf course before. Many continue to visit the golf course after these events.
  
Have you encountered any problems finding qualified employees?
Like many other golf operations, it has been difficult to find qualified employees. Our recruitment efforts are targeted to the local colleges and universities within the region. Many of our staff have a background in golf, but it is not a requirement for employment.
 
Being a city course, what are Riverside’s prime demographics?
Fairmount Golf Course attracts a high volume of senior athletes annually (approximately 70 percent). However, we have experienced a recent spike in our youth participation level. We attribute this to our efforts in offering youth programs at the golf course. Additionally, Fairmount Golf Course hosts local high school matches and is the home course for several schools in the area. This brings the athletes back.

What was your most recent marketing campaign about?
The most recent marketing campaign was a full-page spread in the city’s winter/spring activity guide. In the spread, all programs, events and services at Fairmount Golf Course are highlighted. Every resident in the city receives a copy of this brochure in the mail. With a population of 300,000+ residents, it has been a great marketing tool for the golf course.
 
What is the most popular event you host at the course? 
Beginner clinics for adults have proven to be extremely popular at Fairmount Golf Course. These group clinics provide a fun and non-intimidating atmosphere for novice golfers to learn the basic skills and rules of the sport.

Have you had to deal with any severe weather/fire conditions in Riverside? 
Fortunately the most severe weather conditions experienced in Riverside are high temperatures (100+ degrees in the summer months), some rain and occasional high winds. Fairmount Golf Course is open 363 days of the year.

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