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February 2019

Final Thoughts with Ayeesha McKeany

Ayeesha McKeany
Director of Marketing
LAS VEGAS PAIUTE GOLF RESORT
LAS VEGAS, NEVADA

Does 2019 hold any special plans for your course?

Our plan remains the same year after year, to provide our customers with high-level service and an unforgettable golf experience.

Are you using social media in your marketing? 

Of course!  We use it as a daily tool to showcase any photos, announce any news, upcoming events or any pertinent information regarding our facility.

What is your most successful event you host each year? We host a GCAmTour (Golf Channel Amateur Tour) Tournament during the week of the Super Bowl. It’s a three-day event on all three of our courses and sells out months in advance.

Are you developing any alternative revenue generating programs at your course? 

Weddings/events are a big part of our success as well. We average around 60-70
weddings as well as over 20,000 tournament rounds a year.

What is your strategic new customer acquisition plan?

We have an eclub that provides offerings throughout the year (for both locals and non) as well as giveaways on our social media platforms.

Many northern-tier golf courses have their seasons shortened by winter weather. Does your course in Las Vegas face any unusual weather concerns, such extreme heat, and how to you offset those slow times?
We try to provide incentives or giveaways during slow months (maybe providing a raffle ticket or entry for each round played to our eclub members).

 

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